Win VIP tickets to Madness!
We are giving you the chance to win the AOL VIP box at the O2 arena for you and up to 15 colleagues to see Madness on Friday 14 December. The prize includes hospitality. For a chance to enjoy a night out on AOL, simply join the AOL Music Club now (Already a member? Why not get one of your work mates to join?).
AOL’s online planning website relaunches
MediaSpace, the most comprehensive online planning resource available on the web today has relaunched with a brand new look. Designed around three key zones: ‘Research’, ‘Planning’ & ‘Advertising’, visitors can quickly find the information they require, whatever stage of the decision making journey they are at. Inspired by the sleeker, user-friendly design of AOL’s new look home page, MediaSpace is THE destination for all the very latest AOL and industry stats, revealing research and articles plus a complete guide to who’s who in the AOL sales team.
We’d like to know what you think of the new MediaSpace? Please email Lucy Burton with any comments.
Harness the power of AOL to boost your Christmas sales
With half of all UK 16-44 year olds using the internet to buy Christmas gifts and an even greater percentage going online to research their purchases (Mintel, Christmas Shopping Habits UK – February 2007), online represents a huge opportunity for brands and retailers in the run up to December 25th.
The AOL Shopping Channel offers a range of packages in a dedicated Christmas shopping hub to put your products in front of an audience hungry for festive gift ideas.
To find out more about the very latest advertising opportunities on AOL’s Christmas Shopping hub, click here
For more information on our Christmas advertising packages, please contact Margie van Dijk, 020 7348 8171 or Louise Corfield, 020 7348 8556
i-level win AOL Online Planning Awards, 2007
Congratulations to i-level’s Alex Miller and Tom Dunn who are overall winners in this year’s AOL Online Planning Awards, in association with Media Week.
Click here to read more and to see the winners of all the categories…
Click here to read Media Week coverage of the awards…
For more information on the awards, please contact Lucy Burton, 0207 348 8132
Kids Entertainment for all…
AOL UK has launched its highly successful Kids channel on its portal AOL.co.uk. Previously, only available to AOL subscribers/client customers, AOL wanted to bring its understanding of content for family audiences to the wider web. Safety and security are still at the heart of the service with message boards and chat rooms remaining accessible only to subscribers (and therefore require a verified log on). A rounded content offering is provided for 7-12 year olds, including film exclusives and premiere trailers plus tips on the best place to get help on homework online. With new ad placements and traffic figures set to be double of the closed audience channel, AOL Kids is a very interesting opportunity for sponsors and advertisers wanting to engage with this audience.
For more information on opportunities today, please contact Tracy Yaverbaun, 0207 348 8013.
AOL partners with Travolution for revealing new research study
In September 2007, AOL partnered with Travolution, to conduct a survey into the travel habits of different generations of consumers. Europe may be behind the US travel market, but the research reveals that the gap is closing and the potential opportunities are vast. The key to future success for travel companies is to have a clear understanding of different consumers’ expectations and the key trends driving people online, most significantly, the rise of DIY travel and the ‘silver surfer’ (55 years and above).
Click here to find out more and to read AOL’s Travel Editor's view on the importance of this study
AOL Email is THE one-stop communication tool
AOL Email just gets better and better, as AOL continues to invest in this product, it really is a one-stop communication tool, for both our users and for your campaigns:
Truveo Unveils Market Leading Video Search Engine for the UK
Truveo Unveils Market Leading Video Search Engine for the UK Truveo, the market leader in video search market reaching more than 40 million users a month (comScore Media Metrix, May 2007 Custom Report) has expanded into the UK market. This one-stop destination for video search allows users to search through millions of videos from websites across the world, indexing not only user-generated video but high quality videos from media brands such as the BBC, The Sun and UEFA.
Click here to read the press release
For more information on advertising opportunities on AOL’s products, please contact Tracy Yaverbaun, Tel : 0207 348 8013.
AOL announces global, integrated advertising platformAOL LLC has announced a series of changes it is making to position the company as the world’s largest and most effective advertising network, building on its industry-leading Advertising.com network and the recent acquisitions of TACODA, Third Screen Media, Lightningcast and ADTECH. The realignment marks the final stage in AOL’s transition from an access business to a global, ad-supported Web company and underlines the approach it is taking to grow its advertising business and audiences worldwide.
AOL kicks off expansion plans with portal launches in Italy, Spain and SwedenAOL Europe has launched dedicated portals in Italy, Spain and Sweden. AOL Italy launched on 13 September and this was closely followed by AOL Spain (19 September) and most recently, AOL Sweden on 23 October. These three new region launches will be free to anyone using the Web and offer appeal to advertisers and to consumers, providing email, instant messaging, photo and video services, in addition to exciting tailored content including local sports, entertainment and celebrity news.
AOL already operates successful portals in Germany, Netherlands, France and Austria. With Western European forecasts for advertising spend set to grow by 25% per year until 2009 (Advertising Forecast 2006 by Zenithoptimedia), these two new region launches mark the start of an ambitious expansion programme, with AOL aiming to cover 95% of the European online market within 18 months.
For advertising opportunities please contact : Felix Bodmann, +4940361598134 or David Shing, +44 773 847 0222.
For advertising opportunities for other European or International sites, please click here to find the local portal
Click here to read press releases
AOL LLC introduces the first free, one-stop destination for managing and sharing digital mediaOn 18 September, AOL US announced the availability of a beta version of BlueString, the first free Website that offers a single location for users to easily upload, store, manage, create and share their photos, videos and music via rich multimedia shows. An innovative feature, “String it”, allows friends to collaborate and create a single multimedia show using digital media assets stored at multiple locations across the Web.
Created by AOL and powered by Xdrive, the first Beta release of BlueString is currently available at http://www.BlueString.com and will launch in the UK in Q1 2008.
For more information on advertising opportunities on AOL products, please contact, Tracy Yaverbaun, Tel : 0207 348 8013.
Have a look at another new product from AOL, Mgnet, which searches and delivers content to users from around the web.
AOL continues investment in agency sales team with appointment of Andrew Moore as Head of Agency Sales, AOL UKCongratulations to Andrew Moore, who has been appointed Head of Agency Sales for AOL UK.
