Get a head start...creative solutions for the major sports events of 2008
2008 promises to be a bumper year of sport with the undisputed highlight being the Olympic Games to be held in August, in Beijing, China.
But 2008 isn’t just an Olympic year; we can also enjoy watching Europe’s best footballers at Euro 2008, our finest golfers battling to retain the Ryder Cup on American soil, the Rugby League World Cup in Australia, summer test series against New Zealand and then South Africa, Lewis Hamilton’s hotly anticipated second F1 season as well as annual sporting highlights like Wimbledon & the Grand National.
So much choice, but one thing you can be sure of is that AOL Sport will be bringing our users all the action as it happens. When it comes to huge sporting events, AOL gives advertisers an unrivalled opportunity to integrate their brand into the fabric of the channel. 2007 saw major standalone content areas for both the Cricket & Rugby World Cups and Formula 1.
So if you have an existing sporting association you’re keen to build on, are considering entering the sporting arena or need some help making an idea a reality, get ahead and contact the AOL Creative Solutions team…it’s going to be an exciting year!
For more information, please contact Jamie Harvey, Tel : 0207 348 8073
AOL signs leading UK publication
AOL UK has signed Current Affairs Magazine of the Year 2007, the Spectator magazine to its ad repping service, AOL Media Networks. The deal will see AOL manage the advertising inventories for the online home of Spectator magazine. This long-established title offers advertisers unmatched access to a highly influential and affluent audience and brings additional value and reach to the AOL portfolio. The partnership will be managed by the dedicated ‘Network’ team who bring their extensive experience in monetising premium sites to maximise ad sales opportunities, working in collaboration with the publication on integrated campaigns on and offline.
Click here to find out more about this advertising opportunity and how AOL Media network can represent your brand.
Contact : Sarah Fenton, Tel : 0207 348 8567
Captivating Canada. Read more about this successful campaign
As part of a multimedia strategy designed to promote Canada as an exciting, captivating holiday destination, the Canadian Tourist Board chose AOL to create the microsite ‘Canada(re) dare to explore’.
Highlighting the many different sides to the country from shopping and entertainment to its renowned natural, unspoilt beauty, the site offered AOL users the chance to win a trip to Canada and to share their experiences on the microsite with travel reviews and picture galleries.
AOL commissioned BrainJuicer, the online research company to evaluate changes in perceptions and traffic visiting the official Tourist Board website. Here are some results from respondents exposed to the microsite :
- 91% agreement among respondents on statements ‘Canada is an exciting holiday destination’ and ‘Canada offers a wide range of holiday experiences’
- Almost half agreed they would return to the Canada(re) site
- Over a third agreed they would seek further information from the official Canadian Tourist Board site
- 1 in 5 agreed they would recommend Canada to family or friends
(Source: BrainJuicer, Nov 2007)
Natalie Lauzon, Marketing Officer at the Canadian Tourism Commission commented,
“Working with AOL was a positive experience, I think it’s great when you can capture people’s imagination and this campaign did that. The campaign created a relationship with the consumer and we hope to see those people in Canada very soon!”
Take a look at the microsite front page here
For more information on this case study, please contact
Jamie Harvey, Tel : 0207 348 8073
or
Nick Metcalfe, Tel : 0207 348 8056
Find our how AOL Sport delivers more than sport...
With more than 800,000 monthly users, AOL Sport continues to be one of the most widely used channels on the AOL service.
A great place to engage with a male audience (two-thirds male users) in a key demographic segment (50% of visitors 25-44yrs), AOL sport delivers more to its audience, from dedicated football news pages for each of the 92 Premiership and Football League clubs as well as the 12 Scottish Premier League sides to the pit babe gallery in the Formula 1 section, plus interactive features such as sporting message boards and a free to play Fantasy League game.
To hear more about advertising opportunities on AOL Sport or any other AOL channel, please contact Craig Royle +44 207 348 8196
(Source : ComScore, December 2007)
Powerful integration opportunities with AOL Pictures
AOL Pictures is a state-of-the art, sleek photo storing and sharing website where users upload and create their own personal picture galleries and have access to free and unlimited storage for digital photos in their original resolution!
AOL Pictures has become even better for advertisers, now offering a variety of advertising opportunities:
- Similar to the AOL Pictures Homepage, all pages within the site carry a single large format ad placement: a 300 x 250 MPU greets users as they log on, while a 728 x 90 banner is available at the top of the page throughout the entire product giving maximum exposure for your campaigns.
- The Slideshow feature, which allows users to view a selected album in an automated slideshow, is the highest traffic area of the product, generating approximately 55% of the total PVs per month. This is available for sponsorship and carries a 305x35 sponsorship button and a 300x250 MPU.
To find out more about advertising and sponsorship opportunities on AOL Pictures, please contact Keith Arrowsmith Tel : 020 7348 8138
AOL acquire buy.at and Goowy to help drive further expansion in global advertising business
AOL recently announced the acquisition of two businesses, buy.at, one of the UK’s leading independent affiliate marketing networks and Goowy, a widget and analytics tools development company, based in San Diego which allows consumers to create their own online experiences. These businesses will be brought under the umbrella of AOL’s industry leading ‘Platform-A’, offering advertisers reach, integrated with industry-leading analytics, targeting and ROI to build their brands and sell products.
Click here to read Goowy press release
Click here to read buy.at press release
AOL announces deal with In Style
Following a deal with IPC owned instyle.co.uk, the online arm of fashion and style bible of In Style magazine, users of AOL's Lifestyle channel will have access to the latest fashion tips, shopping advice, celebrity photos and looks, creating highly engaging female focussed content and further strengthening AOL's advertising proposition.
Click here to read press release
To find out more about advertising opportunities on AOL's Lifestyle channel, please contact Louise Corfield on 020 7348 8556
Congratulations to the winners of our Christmas competition!
The winners of the AOL Christmas competition have won a total of £50k of advertising on aol.co.uk for their charity client:
Sara Varnell, LBi (Charity TBC)
Nicola West, Vizeum (Breakthrough for Breast Cancer)
Neyeuma Ezekiel (Princes Trust)
Thank you to everyone for entering.
