AOL Video provides users with a wide variety of clips across a range of genres.
The channel also integrates easily with other AOL products and social networking sites to help create a community around the content. Features include:
- Free storage of videos
- Users can edit their video prior to uploading
- Wide support for formats (flash-based playback)
- Offers social sharing features with AOL products (Email, AIM) and tagging, widgets for Blogs or MySpace-style pages
- Integrated moderation services and escalation processes
Many interesting advertising and sponsorship solutions exist to create full integration with the content, for example:
- Using industry leading ad solution, Lighteningcast (from Advertising.com, part of the AOL family) allows in-stream video ads to be created
- Video browse and play back functions can be featured on advertiser’s own pages
- Branded areas within Video pages