AOL creates Canada microsite
The Canadian Tourist Board chose AOL to create a microsite to promote Canada as a tourist destination.
As part of a multimedia strategy designed to promote Canada as a exciting, captivating holiday destination, the Canadian Tourist Board chose AOL to create the microsite ‘Canada(re) dare to explore’.
Highlighting the many different sides to the country from shopping and entertainment to its renowned natural, unspoilt beauty, the site offered AOL users the chance to win a trip to Canada and to share their experiences on the microsite with travel reviews and picture galleries.
AOL commissioned Brainjuicer, the online research company to evaluate changes in perceptions and traffic visiting the official Tourist Board website. Here are some results from respondents exposed to the microsite :
· 91% agreement among respondents on statements ‘Canada is an exciting holiday destination’ and ‘Canada offers a wide range of holiday experiences’
· Almost half agreed they would return to the Canada(re) site
· Over a third agreed they would seek further information from the official Canadian Tourist Board site
· 1 in 5 agreed they would recommend Canada to family or friends
Natalie Lauzon, Marketing Officer at the Canadian Tourism Commission commented, “Working with AOL was a positive experience, I think it’s great when you can capture people’s imagination and this campaign did that. The campaign created a relationship with the consumer and we hope to see those people in Canada very soon!”
Take a look at the microsite front page here
For more information on creative advertising solutions, please contact Jamie Harvey, Tel : 0207 348 8073