Power-up with Google search
At AOL UK our search facilities are powered by Google so that you can be assured you are getting the very best in search optimisation, keywords and ranking performance whilst your consumers are finding your brand quickly and easily.
Search engines allow the consumer to access anything they might ever need to know, including information about your product or company. There are two main ways of ensuring you are driving traffic to your site from a search engine.
Paid for Search or PPC (Pay Per Click) allows an advertiser to bid on certain keywords so that a short description and URL for their site appears in the paid listing section - normally in a sectioned off area to separate it from natural search - when someone searches for these terms. The advertiser pays a certain price each time someone clicks on their link (the cost per click or CPC). What they pay and their subsequent listing depends on how much they are prepared to bid for the term and on the search engine's own ranking policy.
SEO (Search Engine Optimisation) is the process whereby a website can be 'optimised' to be 'search engine friendly' in order to improve its position in the natural rankings. Sites appear in the natural listings (as opposed to the paid listings) because a search engine has indexed them as being of relevance to the keywords searched on by the user.
Either option can be carried out in-house or by hiring a search engine marketing specialist to manage it for you as a part of your overall internet marketing strategy.
AOL search is powered by Google, so to appear on the rankings in AOL’s search pages please contact Google directly: adwords.google.co.uk