AOL MediaSpace UK

At AOL UK, we are working with leading European behavioural targeting experts, WunderLOOP to integrate behavioural targeting technology that will deliver ad campaigns, offers, products and content that change with consumers interests. This technology (currently being integrated into the AOL platform) ensures that visitors to AOL UK will receive advertising that is relevant to them, all delivered dynamically and in real-time, to help further increase advertisers campaign investment :

• Better results from a 360 degree approach: Provides advertisers with a holistic approach to reaching their audience by bringing together behavioural, demographic and geographic targeting methods to generate better results.

• Maximises reach by matching message to audience: By collecting behavioural and contextual data across AOL users, relevant content from AOL and advertiser campaigns can be delivered in real-time and updated as consumers interests change.

• Customer centric marketing: By putting the focus back onto the consumer through understanding their interests and delivering appropriate marketing, users will enjoy a more relevant and engaging interaction with an advertiser.

For the latest information on our Behavioural Targeting solution, please contact: Andrew Bradford, 0207 348 8474