AOL's ground-breaking studies, Brand New World 1.0 (2004) and Brand New World 2.0 (2006) demonstrate how the internet is changing consumers? attitudes to brands and what marketers and advertisers can do about it.
Brand New World 1.0 showed that as a result of their online experience, consumers were becoming less loyal and were willing to switch brands – Irrespective of whether their final purchase was made online or offline. Click on the link below to download this study.
Brand New World 2.0 offers solutions to marketers dealing with today's empowered consumer. Click on the link below to download this study.
AOL Brand New World 1